BECA 428 (Spring Semester 2017): BECA 428

Cha

Title Author
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Mahwah, N.J. : L Erlbaum Associates, ©2006.
Webster, James G.
Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Mahwah, N.J. : L Erlbaum Associates, 2005.
Chan-Olmsted, Sylvia M.
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Mahwah, NJ : Lawrence Erlbaum Associates, 2000.
Webster, James G.

Last updated 07-22-2017 9:40 pm