BECA 428: Electronic Media Management

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Title Author
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Mahwah, N.J. : L Erlbaum Associates, ©2006.
Webster, James G.
Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Mahwah, N.J. : L Erlbaum Associates, 2005.
Chan-Olmsted, Sylvia M.

Last updated 10-21-2017 12:17 pm