BECA 428: Electronic Media Management

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Title Author Location Call Number Availability
Management of electronic and digital media (Sixth edition.) Albarran, Alan B.,
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P96.M34
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Competitive strategy for media firms : strategic and brand management in changing media markets Chan-Olmsted, Sylvia M.
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HE8689.4
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Good boss, bad boss : how to be the best-- and learn from the worst Sutton, Robert I.,
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HF5549.12
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Ratings analysis : audience measurement and analytics (4th ed.) Webster, James G., Lichty, Lawrence Wilson , Phalen, Patricia F.
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Last updated 10-04-2022 2:28 am