BECA 428: Electronic Media Management

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Title Author Location Call Number Availability
Competitive strategy for media firms : strategic and brand management in changing media markets Chan-Olmsted, Sylvia M.
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HE8689.4
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Good boss, bad boss : how to be the best-- and learn from the worst Sutton, Robert I.,
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HF5549.12
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Ratings analysis: audience measurement and analytics
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Last updated 12-04-2021 8:43 pm