BECA 428: Electronic Media Management

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Title Author Location Call Number Availability
Ratings analysis : the theory and practice of audience research (3rd ed.) Webster, James G.
Checking . . .
HE8700.65
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Competitive strategy for media firms : strategic and brand management in changing media markets Chan-Olmsted, Sylvia M.
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HE8689.4
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Last updated 04-20-2018 5:38 am