BECA 423: Economic Aspects of Broadcasting and Electronic Media

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Title Author Location Call Number Availability
The long tail : why the future of business is selling less of more (1st ed.) Anderson, Chris,
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HF5415.127
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Competitive strategy for media firms : strategic and brand management in changing media markets Chan-Olmsted, Sylvia M.
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HE8689.4
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The media economy (Second edition.) Albarran, Alan B.,
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P96.E25
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Media economics : theory and practice (3rd ed.)
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P96.E25
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The long tail : why the future of business is selling less of more (Rev. and updated ed.) Anderson, Chris,
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HF5415.127
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Competitive strategy for media firms : strategic and brand management in changing media markets Chan-Olmsted, Sylvia M.
Checking . . .
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The media economy (Second edition.) Albarran, Alan B.,
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P96.E25
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Last updated 10-03-2022 5:09 am