MKT 4420: Marketing Research

Petrosky

Title Author Location Call Number Availability
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research (3rd ed.)
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HF5415.3
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Improving survey questions : design and evaluation Fowler, Floyd J.
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HN29
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Survey research methods (3rd ed.) Fowler, Floyd J.
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HN29
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Readings
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Last updated 10-27-2021 9:34 am